20 years of marketing experience and, currently, as Vice-President of Marketing, Digital & Customer Relationship at Pague Menos Drugstores. Also, acting as angel investor & advisor for early stage startups. Previously, I was the Country Manager & CMO (Chief Marketing & Growth Officer) at RecargaPay, one of the Top 5 FinTechs in Brazil, being in charge of all Marketing & CX stuff: Growth by Performance On & Offline (from Awareness to Acquisition, Retention & Loyalty), Market & Customer intelligence (Surveys, Competition & Operations), CRM & BI, Publicity & Social Media, Sales Partnerships, Creatives, Branding & Customer Experience, both B2B & B2C. Also, Head of Marketing of GPA (Pão de Açúcar Group, the biggest retail company in Brazil), being in charge of all loyalty programs, clients’ platform & CRM of all GPA´s formats and brands; before this, General Manager for Loyalty, CRM and Strategic Partnerships at Accor Hotel Group. Also I had marketing and CRM roles at Gol Airlines, Panrotas Editora and Grupo White de Comunicação. Graduated in Marketing and Advertising from ESPM, hold Post-Graduation degrees in Business Administration and a Corporate Management MBA, both from the FGV in Brazil. Pets, Running, Cripto & NFT enthusiast :)

Transformação digital do Grupo Pão de Açúcar