Top-level Marketing, Digital and Innovation executive with 20 years of cross-industry (Internet, Consumer Electronics, Healthcare and MedTech) and different business models (B4B, B2B2C and B2C) experience. The last few years have been dedicated to business growth since its early stages, including (re)structuring areas such as Marketing/Growth, Sales, Product, CS and IT/Infrastructure.

Implementation of Digital Transformation in multinationals and large companies such as LG, GSK, MSD and ResMed. Recent focus on transitioning from product-driven to service-driven business models (including data monetization, SaaS and subscription models).